从用户数据和使用反馈体现产品的价值。
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做好上面这些,或许就不会太纠结什么是产品经理。 业务、技术和用户体验的综合体
下面的这张图,来源于Martin Eriksson的一篇文章《What, exactly, is a Product Manager?》
网站:www.mindtheproduct.com
他对产品经理的理解,简单明了。
我一直将产品经理定义为业务,技术和用户体验之间的交集。一个好的产品经理必须熟悉业务、用户体验、技术,并充满激情,至少擅长其中一项。
业务 – 产品经理首先是业务功能,专注于最大限度地提高产品的业务价值。产品经理应该痴迷于优化产品以实现业务目标,同时最大限度地提高投资回报率。这意味着你需要考虑整体,而不仅仅是一个方面。(原文:Sorry, this does mean that you are a suit – but you don’t have to wear one. 我)
技术 – 如果你不知道如何实现,那么没有必要定义技术实现。这并不意味着产品经理需要能够坐下来编写代码,而是理解技术栈,最重要的是理解所涉及的工作水平对于做出正确的决定至关重要。在敏捷世界中,产品经理与开发团队每天花费更多的时间比业务中的其他任何人都更加重要。
用户体验 – 放在最后,但并不表示不重要,产品经理在业务内部用户中具有发言权,必须对用户体验充满热情。再次,这并不意味着要做像素级的改进,但是您需要在测试产品的同时,与用户交谈并获得反馈,尤其是在初创企业。
发现有价值,可用和可行的产品 – Marty Cagan
在GOOGLE翻译基础上修订了一下,感觉还不是很到位,大家看看原文: I’ve always defined product management as the intersection between business, technology and user experience (hint – only a product manager would define themselves in a venn diagram). A good product manager must be experienced in at least one, passionate about all three, and conversant with practitioners in all.
Business – Product Management is above all else a business function, focused on maximising business value from a product. Product Managers should be obsessed with optimising a product to achieve the business goals while maximising return on investment.Sorry, this does mean that you are a suit – but you don’t have to wear one.
Technology – There’s no point defining what to build if you don’t know how it will get built. This doesn’t mean a Product Manager needs to be able to sit down and code but understanding the technology stack and most importantly understanding the level of effort involved is crucial to making the right decisions. This is even more important in an Agile world where Product Managers spend more time day to day with the development team than with anyone else inside the business.
User Experience – Last but not least the Product Manager is the voice of the user inside the business and must be passionate about the user experience. Again this doesn’t mean being a pixel pusher but you do need to be out there testing the product, talking to users and getting that feedback first hand – especially in a start-up.
to discover a product that is valuable, usable and feasible – Marty Cagan